By Kurt Konow, Production Print Marketing Strategist, Ricoh Americas Corporation It’s been a few weeks since I shared with you my initial steps to implementing an effective multichannel marketing program. Hopefully you had a chance to think about the process and now you’re ready for my Four Key Elements for Ultimate Success! Ready – Set [...]
By Kurt Konow, Production Print Marketing Strategist, Ricoh Americas Corporation I very much enjoy visiting customers and talking to them about their current business. I can be guaranteed that the topic of how to expand their portfolio in order to attract new customers and increase revenue is on their discussion list – and who [...]
Every time I see one of those big ugly QR codes, I can’t help but wonder just when a better implementation, or the next generation, of Quick Response codes will appear. And then I realize that the current implementation has yet to really take off. We’re starting to see them everywhere: those blocky 2D bar [...]
As consumers, we are proactive about how we choose (or choose not) to get content. We have pop up blockers on our computers, protecting us from ads. We can fast forward TV commercials with the power of DVR. We put ourselves on “do not call” lists. But there is one thing that most consumers won’t [...]
It’s time again for another Ricoh Business Booster webinar designed to help you grow your business! Join Joseph P. Marin, renowned author and member of the Printing Industries of America, as he shares with us the latest insight on combining transactional documents with promotional messages to leverage every customer communication as a marketing tool.
Last week, we continued our multichannel marketing series by showing you the advantages of using FusionPro Desktop to produce highly personalized marketing outputs with Variable Data Printing. In addition to your printed marketing collateral, did you know you can add other channels, such as email marketing, PURLs, and social media, to offer your customers a [...]
As we’ve written in previous posts, the demand for multichannel marketing outputs presents your printing business with a great opportunity to increase your service offerings and grow revenue. Key to creating multichannel marketing pieces is variable data printing, which allows you to easily produce highly personalized marketing collateral using your customers’ data lists. With that [...]
Hi everyone! A few weeks ago I wrote about Ricoh’s latest white paper, “How to Create, Design and Implement a Multichannel Marketing Campaign from Start to Finish,” which I invite you to download here (PDF). As a continuation of our series on multichannel marketing, I’m pleased to share with you another video from my colleague, [...]
Hello from Ricoh! To help get your 2011 started off right, I’m very pleased to share with you a new resource for printers and marketers alike. Ricoh’s latest white paper on multichannel marketing, “How to Create, Design and Implement a Multichannel Marketing Campaign from Start to Finish,” is available to download here. Feel free to [...]
Thank you, Ricoh PPBG, for inviting me to guest blog and talk about business. I am happy to share my thoughts as I love watching businesses at work—including my own. In the first years of my business, I was introduced to a book by Michael Gerber called “The E-Myth.” Since, he has written another book [...]
