Tips for Using Multichannel Marketing: Email, PURLs, and Social Media

Last week, we continued our multichannel marketing series by showing you the advantages of using FusionPro Desktop to produce highly personalized marketing outputs with Variable Data Printing. In addition to your printed marketing collateral, did you know you can add other channels, such as email marketing, PURLs, and social media, to offer your customers a fully-integrated multichannel campaign?

I invite you to watch the video below to get a basic overview of these additional channels. Segment marketing manager Kurt Konow shares tips on how you can incorporate these new channels into your next marketing campaign.

To learn more about creating a multichannel marketing campaign, download Ricoh’s latest white paper, “How to Create, Design and Implement a Multichannel Marketing Campaign from Start to Finish,” here.

This is the final installment of our video series on multichannel marketing, but we’ll continue to publish new articles on the subject. Tune back into the blog in the coming weeks for detailed posts on adding social media, QR codes, and mobile marketing to your service offerings.

We hope these videos have been helpful and invite you to view the full series at the Ricoh PPBG YouTube channel.


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